What is my IT services or MSP business worth?
IT service businesses, including managed service providers (MSPs), sell at one of the higher SDE averages on main street, 3.22× on BizBuySell. Monthly managed-service contracts drive that premium; project and break-fix work sells for less.
Avg SDE multiple
3.22×
Typical range
2.2–3.87×
Avg revenue multiple
1.08×
Median sale price
$727K
BizBuySell industry row: IT and Software Service Businesses (managed service providers are not split out), plus BizBuySell's IT & software services sold-business quartiles. Range is BizBuySell's sold-business lower to upper quartile (median 2.93×). Median sold business: $875,888 revenue, $247,510 owner earnings. Source: BizBuySell — Business Valuation Multiples by Industry (businesses sold Q3 2021–Q2 2026); BizBuySell — IT & Software Services Valuation Benchmarks (sold 2021–2025).
Value your IT services or MSP business
Trade: IT services / MSP ·
Worked example
Hypothetical. An MSP near BizBuySell's median sold IT services business (about $876K revenue and $248K owner earnings). About 65% of revenue is monthly managed-service agreements; a service manager runs the help desk.
- Revenue $875,000, owner earnings (SDE) $250,000, 12 years, about 65% recurring, “I manage, my team does the work”.
- Start at the published 3.22× average.
- Owner involvement: I manage, my team does the work: +0.15×. Buyers pay more when the business runs without the owner.
- Recurring revenue 60%+: +0.25×. Contracts and memberships make next year's revenue predictable.
- 12 years in business: +0.10×. Long, proven history.
- Adjusted multiple 3.72× × $250,000 = $930,000, range $660,000 – $1,160,000.
- Revenue cross-check: $875,000 × 1.08× = $945,000.
What raises the price
- Monthly managed-service contracts with long terms
- Low client churn and no client above about 15% of revenue
- Documented systems and a remote monitoring stack
- Technicians and a service manager who will stay
- Security and compliance services with recurring fees
What lowers it
- Mostly break-fix or one-time projects
- The owner is the senior engineer on every account
- Hardware resale with thin margins counted as revenue
- Contracts that end at a change of ownership
Calculating SDE for a IT services or MSP business
Start from net profit on your tax return or P&L, then add back:
- Owner salary and payroll taxes
- Owner's personal vehicle, phone and travel
- Depreciation and amortization
- Interest
- One-time tool migrations or legal costs
Only add back what a buyer can verify. See SDE explained: how to calculate owner earnings and add-backs for a full walkthrough.
If there are two working owners, the second owner's salary usually stays as a cost, because a buyer will need to replace that person.
Questions
Do MSPs sell on monthly recurring revenue?
Many buyers talk in MRR or ARR, but they also check owner earnings and margins. BizBuySell's IT services quartiles run from 2.20× to 3.87× owner earnings and 0.57× to 1.32× revenue.
Is BizBuySell's data specific to MSPs?
No. It covers IT and software service businesses, which include MSPs, IT consultancies and support firms. MSPs with high recurring revenue usually sit in the upper half.
How this estimate works
We start from the published average multiple for businesses in this category that actually sold, adjust it for owner involvement, recurring revenue, track record and size, and apply it to your owner earnings. Read the full valuation methodology, including what we don't do.
Related trades
Compare other trades
| Trade | Avg SDE multiple | Avg revenue multiple | Median sale price | Basis |
|---|---|---|---|---|
| Plumbing | 2.61× | 0.69× | $699,000 | Trade row |
| HVAC | 2.83×quartiles 1.99–3.33× | 0.60× | $750,000 | Trade row |
| Electrical | 2.77× | 0.63× | $1,009,000 | Trade row |
| Landscaping | 2.49× | 0.72× | $449,950 | Trade row |
| Pool service / routes | 2.61× | 0.83× | — | Sector average (no trade row) |
| Pest control | 2.46×quartiles 1.69–3× | 1.01× | $250,000 | Trade row |
| Cleaning | 2.25× | 0.72× | $281,500 | Trade row |
| Roofing | 2.65× | 0.59× | $750,500 | Sector average (no trade row) |
| Auto repair | 2.85× | 0.65× | $430,000 | Trade row |
| Salon / barbershop | 2.10× | 0.52× | $117,375 | Trade row |
| Restaurant | 2.18×quartiles 1.34–2.53× | 0.39× | $220,000 | Trade row |
| Daycare / child care | 3.28×quartiles 1.94–4.03× | 0.88× | $380,000 | Trade row |
| Dental practice | 2.75×quartiles 1.6–3.37× | 0.76× | $350,000 | Trade row |
| Gym / fitness center | 2.54×quartiles 1.72–3× | 0.70× | $204,000 | Trade row |
| Insurance agency | 2.87×quartiles 1.88–3.44× | 1.52× | $500,000 | Trade row |
| Accounting / tax / bookkeeping | 2.27×quartiles 1.61–2.66× | 1.08× | $450,000 | Trade row |
| Moving company | 2.52×quartiles 1.8–3.11× | 0.63× | $350,000 | Trade row |
| IT services / MSP | 3.22×quartiles 2.2–3.87× | 1.08× | $726,800 | Trade row |
| Locksmith | 2.35× | 0.75× | $300,000 | Trade row |
| Pet grooming | 2.30×quartiles 1.38–2.51× | 0.63× | $152,500 | Trade row |
| Other main-street business | 2.61× | 0.83× | $350,000 | General main-street range |
Source: BizBuySell, Business Valuation Multiples by Industry, businesses sold Q3 2021–Q2 2026; quartiles from BizBuySell's per-industry valuation benchmark pages (sold 2021–2025). Pool and roofing use sector averages; “Other” uses the Service Businesses sector. Retrieved Oct 30, 2026.
Estimates for information only; not an appraisal or an offer. MainStreetKeys is not a business broker. Data retrieved Oct 30, 2026.