What is my gym or fitness center worth?

Gyms and fitness centers sold on BizBuySell average 2.54× owner earnings. Membership revenue on autopay is what buyers pay for; equipment condition and the lease decide whether the deal works.

Avg SDE multiple

2.54×

Typical range

1.72–3×

Avg revenue multiple

0.70×

Median sale price

$204K

BizBuySell industry row: Gyms and Fitness Centers, plus BizBuySell's gym sold-business quartiles (dance, pilates and yoga studios average 2.16×). Range is BizBuySell's sold-business lower to upper quartile (median 2.42×). Median sold business: $400,000 revenue, $99,389 owner earnings. Source: BizBuySell — Business Valuation Multiples by Industry (businesses sold Q3 2021–Q2 2026); BizBuySell — Gym & Fitness Center Valuation Benchmarks (sold 2021–2025, 400 sales analyzed).

Value your gym or fitness center

Let's estimate what your business is worth. Seven quick questions, no email needed.

Trade: Gym / fitness center ·

Which state is it in?

Worked example

Hypothetical. A neighborhood gym near BizBuySell's median sold gym (about $400K revenue and $99K owner earnings). About 80% of revenue is monthly memberships; a manager and trainers run the floor.

Revenue $400,000, owner earnings (SDE) $100,000, 7 years, about 80% recurring, “I manage, my team does the work”.
Start at the published 2.54× average.
Owner involvement: I manage, my team does the work: +0.15×. Buyers pay more when the business runs without the owner.
Recurring revenue 60%+: +0.25×. Contracts and memberships make next year's revenue predictable.
Owner earnings $75K–$150K: -0.10×. Below the typical sold main-street business.
Adjusted multiple 2.84× × $100,000 = $284,000, range $192,000 – $334,000.
Revenue cross-check: $400,000 × 0.70× = $280,000.

What raises the price

Members on monthly autopay with low churn
Personal training and classes run by staff, not the owner
A long lease at fair rent
Newer, owned (not leased) equipment
A brand and reviews that don't depend on one coach

What lowers it

Owner teaching most classes or training most clients
Rising cancellations or heavy discounting
Expensive equipment leases or old equipment
A franchise with costly transfer and remodel terms
A new low-cost competitor nearby

Calculating SDE for a gym or fitness center

Start from net profit on your tax return or P&L, then add back:

Owner salary and payroll taxes
Personal expenses run through the business
Depreciation on equipment and build-out
Interest on equipment financing
One-time repairs or marketing launches

Only add back what a buyer can verify. See SDE explained: how to calculate owner earnings and add-backs for a full walkthrough.

If there are two working owners, the second owner's salary usually stays as a cost, because a buyer will need to replace that person.

Questions

Are boutique studios valued the same as gyms?

Not quite. BizBuySell's average for dance, pilates and yoga studios is 2.16× owner earnings, versus 2.54× for gyms and fitness centers.

Does deferred revenue matter?

Yes. Prepaid memberships and class packs are an obligation the buyer inherits, so they are usually credited to the buyer at closing.

How this estimate works

We start from the published average multiple for businesses in this category that actually sold, adjust it for owner involvement, recurring revenue, track record and size, and apply it to your owner earnings. Read the full valuation methodology, including what we don't do.

Related trades

Compare other trades

Trade	Avg SDE multiple	Avg revenue multiple	Median sale price	Basis
Plumbing	2.61×	0.69×	$699,000	Trade row
HVAC	2.83×quartiles 1.99–3.33×	0.60×	$750,000	Trade row
Electrical	2.77×	0.63×	$1,009,000	Trade row
Landscaping	2.49×	0.72×	$449,950	Trade row
Pool service / routes	2.61×	0.83×	—	Sector average (no trade row)
Pest control	2.46×quartiles 1.69–3×	1.01×	$250,000	Trade row
Cleaning	2.25×	0.72×	$281,500	Trade row
Roofing	2.65×	0.59×	$750,500	Sector average (no trade row)
Auto repair	2.85×	0.65×	$430,000	Trade row
Salon / barbershop	2.10×	0.52×	$117,375	Trade row
Restaurant	2.18×quartiles 1.34–2.53×	0.39×	$220,000	Trade row
Daycare / child care	3.28×quartiles 1.94–4.03×	0.88×	$380,000	Trade row
Dental practice	2.75×quartiles 1.6–3.37×	0.76×	$350,000	Trade row
Gym / fitness center	2.54×quartiles 1.72–3×	0.70×	$204,000	Trade row
Insurance agency	2.87×quartiles 1.88–3.44×	1.52×	$500,000	Trade row
Accounting / tax / bookkeeping	2.27×quartiles 1.61–2.66×	1.08×	$450,000	Trade row
Moving company	2.52×quartiles 1.8–3.11×	0.63×	$350,000	Trade row
IT services / MSP	3.22×quartiles 2.2–3.87×	1.08×	$726,800	Trade row
Locksmith	2.35×	0.75×	$300,000	Trade row
Pet grooming	2.30×quartiles 1.38–2.51×	0.63×	$152,500	Trade row
Other main-street business	2.61×	0.83×	$350,000	General main-street range

Source: BizBuySell, Business Valuation Multiples by Industry, businesses sold Q3 2021–Q2 2026; quartiles from BizBuySell's per-industry valuation benchmark pages (sold 2021–2025). Pool and roofing use sector averages; “Other” uses the Service Businesses sector. Retrieved Oct 30, 2026.

Estimates for information only; not an appraisal or an offer. MainStreetKeys is not a business broker. Data retrieved Oct 30, 2026.