What is my roofing business worth?
Roofing is valued on owner earnings, but buyers separate storm-driven revenue from steady residential replacement and commercial maintenance. BizBuySell doesn't publish a roofing-only row, so the number here is its Building and Construction sector average.
Avg SDE multiple
2.65×
Typical range
1.91–3.21×
Avg revenue multiple
0.59×
Median sale price
$751K
BizBuySell publishes no roofing row, so this uses the BizBuySell Building and Construction SECTOR average. Range applies the typical quartile spread (0.72×–1.21× of the average, from BizBuySell's HVAC quartiles) because no trade quartiles are published. Source: BizBuySell — Business Valuation Multiples by Industry (businesses sold Q3 2021–Q2 2026); BizBuySell — Construction Business Valuation Benchmarks (sold 2021–2025).
Value your roofing business
Trade: Roofing ·
Worked example
Hypothetical. A residential re-roofing company with two in-house crews and a sales manager. Most work is replacement, with about 10% recurring commercial maintenance.
- Revenue $1,800,000, owner earnings (SDE) $320,000, 10 years, about 10% recurring, “I manage, my team does the work”.
- Start at the published 2.65× average (sector average).
- Owner involvement: I manage, my team does the work: +0.15×. Buyers pay more when the business runs without the owner.
- 10 years in business: +0.10×. Long, proven history.
- Adjusted multiple 2.90× × $320,000 = $928,000, range $669,000 – $1,123,000.
- Revenue cross-check: $1,800,000 × 0.59× = $1,062,000.
What raises the price
- Residential replacement and repair with steady lead flow
- Commercial maintenance contracts
- Manufacturer certifications
- A sales manager and crews that don't depend on the owner
What lowers it
- Revenue spikes from a single storm season
- Subcontracted crews with no loyalty
- Warranty liabilities
- Owner selling every job
Calculating SDE for a roofing business
Start from net profit on your tax return or P&L, then add back:
- Owner salary
- Personal vehicle
- Depreciation
- One-time marketing for a storm event
Only add back what a buyer can verify. If there are two working owners, the second owner's salary usually stays as a cost, because a buyer will need to replace that person.
Questions
Why is roofing labelled a sector average?
BizBuySell's public table has no roofing row. We use the published Building and Construction sector average instead of inventing a trade number.
Compare other trades
| Trade | Avg SDE multiple | Avg revenue multiple | Median sale price | Basis |
|---|---|---|---|---|
| Plumbing | 2.61× | 0.69× | $699,000 | Trade row |
| HVAC | 2.83×quartiles 1.99–3.33× | 0.60× | $750,000 | Trade row |
| Electrical | 2.77× | 0.63× | $1,009,000 | Trade row |
| Landscaping | 2.49× | 0.72× | $449,950 | Trade row |
| Pool service / routes | 2.61× | 0.83× | — | Sector average (no trade row) |
| Pest control | 2.46×quartiles 1.69–3× | 1.01× | $250,000 | Trade row |
| Cleaning | 2.25× | 0.72× | $281,500 | Trade row |
| Roofing | 2.65× | 0.59× | $750,500 | Sector average (no trade row) |
| Auto repair | 2.85× | 0.65× | $430,000 | Trade row |
| Salon / barbershop | 2.10× | 0.52× | $117,375 | Trade row |
| Other main-street business | 2.61× | 0.83× | $350,000 | General main-street range |
Source: BizBuySell, Business Valuation Multiples by Industry, businesses sold Q3 2021–Q2 2026; quartiles from BizBuySell's HVAC and pest-control benchmark pages (sold 2021–2025). Pool and roofing use sector averages; “Other” uses the Service Businesses sector. Retrieved Oct 30, 2026.
Estimates for information only; not an appraisal or an offer. MainStreetKeys is not a business broker. Data retrieved Oct 30, 2026.