Market data · updated daily
What businesses sell for in 2026
Asking prices and multiples from every live listing on MainStreetKeys: 536 businesses from 4 brokers. These are asking prices, not closed sale prices.
- Live listings
- 536
- Sources
- 4
- Median asking price
- $424K
- n=471
- Median multiple
- 2.5x
- n=277 · 52% publish one
130 of these listings (24%) are marked under offer by the broker and are still included.
By category
| Category | Listings | Median ask | Median multiple |
|---|---|---|---|
| Accounting practices | 191 | $530K (n=191) | Not published |
| Online: Amazon FBA/FBM | 111 | $310K (n=110) | 2.6x (n=110) |
| Veterinary practices | 62 | Too few (n=3) | Too few (n=2) |
| Online: Ecommerce | 59 | $406K (n=59) | 2.5x (n=58) |
| Online: Content & affiliate sites | 36 | $230K (n=35) | 2.6x (n=34) |
| Online: SaaS, apps & subscriptions | 34 | $485K (n=30) | 2.9x (n=30) |
| Online: YouTube | 16 | $121K (n=16) | 1.9x (n=16) |
| Online: Amazon KDP/Merch | 14 | $314K (n=14) | 2.5x (n=14) |
| Online: Agencies & other | 13 | $355K (n=13) | 2.5x (n=13) |
By asking price
471 listings with a published asking price.
Top states
Counts from the 253 listings that publish a state. Most online businesses don't have one.
- California 40
- Ohio 19
- Massachusetts 16
- Colorado 15
- Michigan 15
- New York 15
- Illinois 12
- Pennsylvania 12
- New Jersey 9
- Montana 8
Questions
What is the median asking price for a business for sale in 2026?
$424K, across 471 live listings on MainStreetKeys that publish an asking price.
What multiple of profit do businesses ask?
The median published asking multiple is 2.5x of annual profit (usually SDE), from 277 listings. Only 52% of listings publish a multiple, almost all of them online businesses.
Are these sale prices?
No. They are asking prices published by brokers on live listings. Final sale prices are usually not public and can differ.
Where does the data come from?
Live listings from the public websites of Empire Flippers, Accounting Practice Sales, QuietLight and Simmons & Associates, refreshed daily. Each listing on MainStreetKeys links back to the broker.
Methodology and sources
We count every listing currently live on MainStreetKeys. Medians use only listings that publish that figure, and n is shown next to every median. When fewer than 10 listings in a group publish a figure, we don't report a median. Multiples are the broker's asking multiple of annual profit, usually seller's discretionary earnings (SDE). Figures are recalculated once a day.
These are asking prices from broker listings, not completed sales, and brokers define profit differently. Don't treat them as a valuation.
Sources: Empire Flippers (196), Accounting Practice Sales (191), QuietLight (87), Simmons & Associates (62). Listing facts belong to these brokers. Each listing on MainStreetKeys links back to the broker's page. MainStreetKeys isn't affiliated with them. Brokers: email hello@mainstreetkeys.com to remove or update your listings.